We are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Beardmore Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Beardmore Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Town and Country Animal Rescue, Omaha Henry Doorly Zoo
Fontenelle Forest, Arbor Day Foundation
Bellevue Public Schools, Papillion La Vista Schools
Habitat for Humanity, Housing Foundation for Sarpy County, Omaha Performing Arts, Bemis Center for Contemporary Arts, Kaneko
Children's Nebraska, Community Alliance
Love Promise Stories from Beardmore Subaru
Subaru and Beardmore Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Spreading Warmth Where It Matters Most: HFS Grateful for Beardmore Donation - Marie S
Imagine facing cold winter days without a coat that can offer protection, warmth, and relief. For millions of children and adults experiencing homelessness and other urgent need situations across the country, this is reality. Our friends at @Beardmore Subaru addressed this crisis through their partnership with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Last month, Beardmore Subaru delivered more than 500 donated coats to Heartland Family Service's leadership team (pictured with Beardmore's Shauna Johnson). These essential items will be shared with our client families to help keep children warm and dry, which makes an impact on their emotional well-being, too. We are so grateful for this gift that will help so many in our community.
Beardmore Volunteers Lend a Hand at Fontenelle Forest - Shauna J
A group of volunteers from Beardmore recently spent a morning at Fontenelle Forest, contributing their time and energy to the fall cleanup effort. The team, representing the spirit of community and environmental stewardship of Subaru, tackled tasks aimed at preserving the natural beauty and health of the forest. Fontenelle Forest, a cherished local natural sanctuary, relies heavily on the support of volunteers to manage its expansive grounds and conservation projects. The volunteer group from Beardmore has another date of work scheduled for next month, and they plan to continue to foster and grow their partnership with their neighbors at Fontenelle Forest.
A Partnership in Harmony - Shauna J
At Beardmore Subaru, our commitment to the community goes beyond just selling cars. It's why we're so proud of our enduring partnership with Omaha Performing Arts. For years, we've been honored to sponsor their annual Jazz on the Green series. This free summer event brings our community together, filling the beautiful Turner Park with the joyful sounds of music. It’s a perfect reflection of our shared values. This year's sponsorship was especially significant. We were thrilled to help bring an all-women's brass band, Brass Queens, to the stage. Their energy, talent, and empowering performance resonated deeply with Subaru’s own commitment to celebrating diversity and excellence. We believe that supporting the arts isn't just about writing a check; it's about investing in the cultural heartbeat of our community. As we look forward to many more years of Jazz on the Green, we’re grateful for the opportunity to continue our Subaru Love Promise by helping Omaha Performing Arts create unforgettable moments for our community.
Subaru Helping Military Families - Shannon H
The Offutt Airman’s Attic is incredibly grateful to Beardmore Subaru for their generous donation of $14,040 through the Subaru Share the Love Event! This gift is a direct investment in the well-being of Offutt’s most junior enlisted active duty members and their families. Thanks to Beardmore Subaru, these funds will be used to support our food pantry, which provides supplemental groceries to military families facing food insecurity. At the Airman’s Attic, we offer free donated essentials like clothing, uniforms, baby items, and household goods to help ease the financial burden on our service members. But it’s the food pantry that has become a true lifeline for many. Beardmore Subaru’s kindness means shelves stocked, bellies full, and stress lifted for the families who serve our country every day. From the bottom of our hearts—thank you, Beardmore Subaru, for sharing the love in a way that truly matters. — The Offutt Airman’s Attic Team
Beardmore Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bellevue, this is a harsh reality. Helping others strengthens communities, which is why Beardmore Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Beardmore Subaru have helped nearly 900,000 children and adults in urgent need. On 02/04/2025, Beardmore Subaru donated 504 coats to Heartland Family Service. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Care - Driving Hope - Shauna J
Beardmore Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Children’s Nebraska through the Subaru Loves to Care initiative. On June 20th, Beardmore personally delivered blankets, patient care packages, and messages of hope to pediatric cancer patients in treatment. This year, Beardmore has also opted to support the LLS Urgent Need Pediatric & Young Adult Program, which will provide five blood cancer patient households financial relief to help offset nonmedical costs associated with treatment, such as transportation, food, housing, and utilities. The Loves to Care activation was especially meaningful to Beardmore Subaru’s own Brianna Serrano, who jumped at the chance to volunteer to bring blankets and care packages to Children’s Nebraska. Earlier this year, Brianna received the sobering news that her nine year old son was diagnosed with Chronic Myeloid Leukemia. He spent six days at Children’s Nebraska for treatment. His stay was supported by the Child Life Team at Children’s, who provided age-appropriate medical education and emotional preparation for his treatments. Brianna said, “The Child Life Team at Children’s Nebraska was a source of comfort and support. During one of the most difficult times for our family they helped Kameron cope with the stress of hospitalization through play and emotional support. Turning overwhelming moments into ones filled with confidence and smiles. Their kindness and guidance made a lasting impact on not just Kameron but also our entire family. We are so grateful for the care and compassion they continue to provide.” In addition to the annual Loves to Care initiative, Beardmore Subaru has supported the Children’s Nebraska Foundation through sponsorship of its annual fundraising gala, Swirl and Support, which raises money for the Carolyn Scott Rainbow House. This program offers a warm, supportive environment for families who have traveled long distances to seek care for their children at Children's Nebraska.
Keeping Hearts and Bodies Warm - Shauna J
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in the Bellevue/Omaha area this can be a harsh reality. Helping others is the key to a strong community which is why Beardmore believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. This year we donated coats and shoes to Heartland Family Services. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child’s mental and emotional well-being.
"Keep it Simple, Ask for Fimple" - Shauna J
Following the passing of Jerry Fimple at our dealership, his widow faced an unexpected ambulance bill. Without hesitation, our owners covered the entire cost for her. Further demonstrating our support, our chef-turned-sales-specialist David Schuck personally provided the luncheon services for Jerry's funeral at no charge to the family. In this difficult time, the Beardmore team united to offer meaningful assistance to the grieving family of our late colleague, who had so suddenly lost a cherished husband and father.
Trees for Papillion La Vista Schools - Shauna J
Through the partnership of Beardmore Subaru and the Arbor Day Foundation to distribute trees to the community, Papillion La Vista Community Schools has a new tree for each school! Thanks to Beardmore Subaru and the Arbor Day Foundation for this generous donation that impacts the entire district, and shout-out to our Buildings & Grounds staff for getting these trees to their new homes!
Beardmore Subaru LOVES the Earth - Shauna J
Marking Earth Day 2025, and our annual Subaru Loves the Earth event, Beardmore Subaru teamed up with the Arbor Day Foundation to give back to the community, distributing 150 free trees. When the initial order was short, Great Plains Nursery stepped in with an additional 30 White Oak trees. The community embraced the initiative wholeheartedly, reserving all trees within a remarkable very few days. Community members particularly welcomed the Shadlow Serviceberries, prized for their beautiful white blooms and annual edible fruit. This effort to bolster our ecosystem, especially with keystone White Oaks providing vital habitat, was especially timely. In the face of recent intense Nebraska storms threatening our area tree population, this collaborative effort played a vital role in local ecosystem preservation.
