The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Beardmore Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Town and Country Animal Rescue, Omaha Henry Doorly Zoo
Fontenelle Forest, Arbor Day Foundation
Bellevue Public Schools, Papillion La Vista Schools
Habitat for Humanity, Housing Foundation for Sarpy County, Omaha Performing Arts, Bemis Center for Contemporary Arts, Kaneko
Children's Nebraska, Community Alliance
Love Promise Stories from Beardmore Subaru
Subaru and Beardmore Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Partnership in Harmony - Shauna J
At Beardmore Subaru, our commitment to the community goes beyond just selling cars. It's why we're so proud of our enduring partnership with Omaha Performing Arts. For years, we've been honored to sponsor their annual Jazz on the Green series. This free summer event brings our community together, filling the beautiful Turner Park with the joyful sounds of music. It’s a perfect reflection of our shared values. This year's sponsorship was especially significant. We were thrilled to help bring an all-women's brass band, Brass Queens, to the stage. Their energy, talent, and empowering performance resonated deeply with Subaru’s own commitment to celebrating diversity and excellence. We believe that supporting the arts isn't just about writing a check; it's about investing in the cultural heartbeat of our community. As we look forward to many more years of Jazz on the Green, we’re grateful for the opportunity to continue our Subaru Love Promise by helping Omaha Performing Arts create unforgettable moments for our community.
Subaru Helping Military Families - Shannon H
The Offutt Airman’s Attic is incredibly grateful to Beardmore Subaru for their generous donation of $14,040 through the Subaru Share the Love Event! This gift is a direct investment in the well-being of Offutt’s most junior enlisted active duty members and their families. Thanks to Beardmore Subaru, these funds will be used to support our food pantry, which provides supplemental groceries to military families facing food insecurity. At the Airman’s Attic, we offer free donated essentials like clothing, uniforms, baby items, and household goods to help ease the financial burden on our service members. But it’s the food pantry that has become a true lifeline for many. Beardmore Subaru’s kindness means shelves stocked, bellies full, and stress lifted for the families who serve our country every day. From the bottom of our hearts—thank you, Beardmore Subaru, for sharing the love in a way that truly matters. — The Offutt Airman’s Attic Team
Beardmore Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bellevue, this is a harsh reality. Helping others strengthens communities, which is why Beardmore Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Beardmore Subaru have helped nearly 900,000 children and adults in urgent need. On 02/04/2025, Beardmore Subaru donated 504 coats to Heartland Family Service. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Care - Driving Hope - Shauna J
Beardmore Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Children’s Nebraska through the Subaru Loves to Care initiative. On June 20th, Beardmore personally delivered blankets, patient care packages, and messages of hope to pediatric cancer patients in treatment. This year, Beardmore has also opted to support the LLS Urgent Need Pediatric & Young Adult Program, which will provide five blood cancer patient households financial relief to help offset nonmedical costs associated with treatment, such as transportation, food, housing, and utilities. The Loves to Care activation was especially meaningful to Beardmore Subaru’s own Brianna Serrano, who jumped at the chance to volunteer to bring blankets and care packages to Children’s Nebraska. Earlier this year, Brianna received the sobering news that her nine year old son was diagnosed with Chronic Myeloid Leukemia. He spent six days at Children’s Nebraska for treatment. His stay was supported by the Child Life Team at Children’s, who provided age-appropriate medical education and emotional preparation for his treatments. Brianna said, “The Child Life Team at Children’s Nebraska was a source of comfort and support. During one of the most difficult times for our family they helped Kameron cope with the stress of hospitalization through play and emotional support. Turning overwhelming moments into ones filled with confidence and smiles. Their kindness and guidance made a lasting impact on not just Kameron but also our entire family. We are so grateful for the care and compassion they continue to provide.” In addition to the annual Loves to Care initiative, Beardmore Subaru has supported the Children’s Nebraska Foundation through sponsorship of its annual fundraising gala, Swirl and Support, which raises money for the Carolyn Scott Rainbow House. This program offers a warm, supportive environment for families who have traveled long distances to seek care for their children at Children's Nebraska.
Keeping Hearts and Bodies Warm - Shauna J
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in the Bellevue/Omaha area this can be a harsh reality. Helping others is the key to a strong community which is why Beardmore believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped nearly 900,000 children and adults in urgent need so far. This year we donated coats and shoes to Heartland Family Services. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child’s mental and emotional well-being.
"Keep it Simple, Ask for Fimple" - Shauna J
Following the passing of Jerry Fimple at our dealership, his widow faced an unexpected ambulance bill. Without hesitation, our owners covered the entire cost for her. Further demonstrating our support, our chef-turned-sales-specialist David Schuck personally provided the luncheon services for Jerry's funeral at no charge to the family. In this difficult time, the Beardmore team united to offer meaningful assistance to the grieving family of our late colleague, who had so suddenly lost a cherished husband and father.
Trees for Papillion La Vista Schools - Shauna J
Through the partnership of Beardmore Subaru and the Arbor Day Foundation to distribute trees to the community, Papillion La Vista Community Schools has a new tree for each school! Thanks to Beardmore Subaru and the Arbor Day Foundation for this generous donation that impacts the entire district, and shout-out to our Buildings & Grounds staff for getting these trees to their new homes!
Beardmore Subaru LOVES the Earth - Shauna J
Marking Earth Day 2025, and our annual Subaru Loves the Earth event, Beardmore Subaru teamed up with the Arbor Day Foundation to give back to the community, distributing 150 free trees. When the initial order was short, Great Plains Nursery stepped in with an additional 30 White Oak trees. The community embraced the initiative wholeheartedly, reserving all trees within a remarkable very few days. Community members particularly welcomed the Shadlow Serviceberries, prized for their beautiful white blooms and annual edible fruit. This effort to bolster our ecosystem, especially with keystone White Oaks providing vital habitat, was especially timely. In the face of recent intense Nebraska storms threatening our area tree population, this collaborative effort played a vital role in local ecosystem preservation.
Offutt AFB Egg Scramble - Lisa W
Beardmore Subaru has been a valued supporter of the Offutt AFB Egg Scramble for many years, and we are incredibly grateful for your continued sponsorship. Your generosity makes it possible for us to host this cherished annual family event, bringing our Military Community together for a fun and festive spring celebration. Thanks to your support, we’re able to offer age-specific egg hunts filled with candy and prizes, creating joyful memories for children and adults alike. Additionally, we deeply appreciate your unwavering support of our Egg Scramble. Your dedication to enhancing the lives of our military families is sincerely appreciated and leaves a lasting, positive impact on our community. With heartfelt thanks,
Share the Love-HFSC Family Self Sufficiency Program - Michelle S
At the Housing Foundation for Sarpy County, part of our mission is to empower families to achieve self-sufficiency and long-term stability. Thanks to the generous support from Beardmore Subaru's Share the Love Program, we have been able to make a significant impact on the lives of many families in our community. The Family Self-Sufficiency (FSS) Program, is a voluntary program aimed at helping families with Housing Choice Vouchers increase their earnings and build financial assets. Participants benefit from financial incentives, such as an escrow account that grows with their earnings, which can be used to improve their quality of life and achieve personal goals. Additionally, families receive case management services, including coaching and access to resources that help them overcome barriers to employment, strengthen financial capability, and address other challenges. The ultimate goal of the FSS program is to help families achieve economic security and reduce their dependency on welfare and rental subsidies. Without the funding provided by the Share the Love Program, our ability to assist families and support them in their journey towards self-sufficiency would be greatly diminished. This vital funding allows us to educate clients and provide invaluable information on a variety of topics essential for personal and financial growth. Through these sessions, families gain knowledge in areas such as financial literacy, retirement planning, nutrition, and education. These educational sessions are crucial in helping our families build a strong foundation for their future. The support from Beardmore Subaru's Share the Love Program enables us to offer these resources and create a nurturing environment where families can thrive. In addition, we are proud to share that two of our clients graduated last year—one with a master's degree and one with an associate's degree. With our support, these clients continue to grow in their pursuit of self-sufficiency, demonstrating the transformative power of education and community support. Additionally, the funding we receive enables us to support the children in these families by allowing them to participate in sports, swim lessons, and other vital activities. Financial constraints should never prevent children from engaging in extracurricular activities that are crucial for their growth and development. These opportunities play a significant role in their overall well-being and upbringing. We are deeply grateful for Beardmore Subaru's commitment to our cause. Their generosity not only provides financial assistance but also fosters a sense of community and hope. Together, we are making a difference, one family at a time.
